Just-Eat

You’re step by step guide to becoming a Just-Eat.ie member.

You might be a first time visitor to Just-Eat.ie so we decided to put together a little YouTube clip regarding how to set up your very first Just-Eat.ie account.

Becoming a member on Just-Eat.ie has rewards,  not only are you continually kept in the loop as regards special offers and promotions  but we offer rewards for repeat business in terms of bonus points that can be cashed in for vouchers and other merchandise.

So what are you waiting for? Sign up today and order Pizza from Dublin 2 or Pasta from Galway and start to reaping rewards…

Have a look at our video now and sign up for Just-Eat.ie today!

Just-Eat.ie Ireland’s No.1 online food ordering service has established a new online partnership with one of Ireland’s top review websites Truvo.ie! Just-Eat.ie is very excited about this partnership as it’s a perfect fit between both top websites.

Visitors searching for restaurants and takeaways on Truvo.ie now have ability to order their food online when they see the ‘order online’ button. Emer McCormack, Online Marketing Manager at Just-Eat.ie said: “As a friendly neighbour, Just-Eat.ie has shared their restaurant/takeaway data with Truvo.ie and we are delighted to work with a website of this stature”.

Just-Eat.ie has over 500 restaurants and take-aways online and is growing week on week. Not only is our restaurants and take-away list continually on the rise but visitors to our website is increasing at a very healthy rate which positions us as being Ireland’s No.1 online food ordering website.

Brid O’Connell, Community Manager at Truvo.ie said “we’re delighted to offer the order online function from just eat – once you’ve chosen the best take away in your area on Truvo.ie just click right through to Just-Eat .ie and they’ll take it from there”.

Here’s to a long lasting partnership!

I often get asked by people ‘what is affiliate marketing’? I decided to write this blog post to explain it in layman terms.  Affiliate Marketing is an Internet-based marketing practice in which a business rewards affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. In other words website owner pay someone (an affiliate) to get them traffic to their site in the hope that it will convert into a sale. Affiliate marketing  is somewhat different to ‘Cost Per Mille’ (CPM)’ as it is not based on impressions, it is based on a CPA – (Cost Per Acquisition) model. Therefore if you have an affiliate signed up to your affiliate programme and they are not delivering revenue to you as a merchant do not have to pay them anything.

Is it easy to make money as an affiliate? Yes, sometimes – depending on how astute the affiliate is with online marketing. In order for me to fully understand affiliate marketing I signed up to TradeDoubler.ie Affiliate Marketing and created a account and started affiliate marketing, at first I thought ‘I am going to get rich fast doing this’ which sadly I didn’t but I am making money now after a good few months. Affiliate marketing requires time, patience and most of all tweaking to make it work.  As an affiliate you have to choose the programme that will work in tandem with your website.

Do people make money? Yes they do, affiliates can make more than a monthly salary by engaging in affiliate marketing but you have to remain committed to making it work!

So, want to give affiliate marketing a try? Why not join up to Just-Eat.ie affiliate programme via TradeDoubler today. If you have any questions please ask.

I have included a YouTube clip in relation to affiliate marketing for you to view.

Just-Eat.dk is the flagship country of Just-Eat. It is where the concept was born and is the benchmark that many of the other Just-Eat countries aspire to reach. My ambition for Just-Eat.ie is to be one day on an equal footing to the Danish business, as actually Denmark is not too dissimilar to Ireland. Their population is around 5m (around 1m+ more than us) and they have high a concentration of population around their capital city, and most importantly both nations love takeaway food.
This week our colleagues in Denmark have started on their first ever national TV campaign in Denmark and I have to say, I really like the adverts.
They use a humour angle to convey the message of choice to their customers, which is a very important selling point of the Just-Eat concept. I personally think clever humour is a great tool when it comes to advertising. Some of my favourite TV adverts of all-time are often the funniest ones, and I have to say that the clips below (despite obviously being in Danish) tick all the boxes for me.

Ad 1: My first words

Plot: A family is gathered around a table eating cake and talking to each other. Suddenly the baby starts muttering something. The dad think’s that the baby is saying “daddy”, so he is enticing the baby to repeat it while everyone is listening carefully. The baby then bursts out: “Pizza no. 7 with chili, garlic and extra cheese”. Everyone at the tables looks disturbed and confused and we zoom in on the father.
Payoff: “Do you order a bit too much at the same place? Try Just-Eat, here you can find anything from grill to gourmet.”

Ad 2: Feeling at home

Plot: We see a young woman and a young man in a cozy apartment with some nice music. Suddenly the woman gets angry at the guy and asks him to leave. The guy then goes to take a glass of milk, and she’s even more annoyed. She finally manages to throw the poor guy out of the apartment. As soon as the door is closed, the guy knocks at the door saying “Hey… you forgot to pay for your pizza – hello?”
Payoff: “Do you order a bit too much at the same place? Try Just-Eat, here you can find anything from grill to gourmet.”

I wish Just-Eat.dk all the best success with these TV adverts, and who knows, maybe Just-Eat.ie could potentially grace the TV ad breaks on Irish television one day. Anything is possible!

The Irish Traditional Italian Chippers Association (ITICA) officially launched in Dublin yesterday. ITICA was created to promote and build on the traditional values and ethos of it’s members, who have been instrumental in driving the Irish/Italian chipper culture since the 1880’s. All members of this community come from the villages in Val Di Comino in Southern Italy, and names such as Borza, Aprille, Marsella and Macari are now well known across the country as great quality local chippers.
I had the personal pleasure of meeting a number of their committee members last week, and am inspired to see a cohesive attempt to unite independent Irish/Italian chippers across the country to combine their individual powers into a formidable force within the quick service food industry.
Just-Eat Ireland wishes the association all the best of luck for the future.

Loud and messy eaters have been warned – 37% of people hate it when their partner chews with their mouth open. Research by the Ireland’s leading online takeaway website looking at attitudes towards Valentine’s Day has also found that 1 in 5 women think that it’s a ‘waste of time and money’.

Research of 1,683 people has revealed that just 10% of men and women said Valentine’s Day was a day they looked forward to, whilst 62% said it was a good excuse to get cosy with their other half. 21% of men and 18% of women said that Valentine’s Day was a ‘waste of time and money’.

The study, carried out by the Ireland’s leading online takeaway website www.Just-Eat.ie, also revealed the biggest eating turn-offs.

26% of men were most irritated by fussy diet-conscious eaters, whilst 12% of women said that ‘proud burping’ was their biggest bugbear.

21% of men admitted that their partner helping themselves to their food was the biggest eating habit turn-off, compared to 9% of women who said the same.

When asked, “What are you thinking about during your romantic Valentine’s Day meal?”, 1 in 3 women, 32%, admitted that they were most worried about overindulging and ‘not being able to squeeze into [their] lingerie’. Half of men said they didn’t want to feel full before a potentially active evening.

8% of women said they’d be hoping they were ‘with someone else next year’, compared to 5% of men who said the same. 13% of women worry that their partner will ask them to pay for half of their meal, whilst just 4% of men are actually wondering whether or not their date will offer to pay up.

40% of respondents said their main thought throughout their Valentine’s Day meal was how much they ‘love and cherish’ their partner.

When asked, “What takeaway food gets you in the mood?” by Just-Eat.ie, 2% of women answered ‘doner kebabs’. 38% said it didn’t matter and that they were ‘easily swayed’, whilst Chinese led the way with regards to food to get her in the mood, with 28% admitting it was the cuisine they found most romantic.

48% of men answered that they were ‘always ready’, and that any food helped get them in the mood whilst 4% said doner kebabs were the most romantic meal choice.

3 in 5 women, 57%, would prefer a night in with a nice meal and wine, compared to 17% who said they were hoping to spend an evening out.

Speaking about the results, James Galvin, Ireland’s Managing Director of Just-Eat.ie said,

“We really wanted to have fun with some figures this Valentine’s Day, and thought: what better way than to look at the difference between the way men and women see the day?

“The most surprising result was that 1 in 5 women couldn’t care less about Valentine’s Day, suggesting it’s a waste of time and money! The fact is, there’ll be millions of men across the Ireland racking their brains as to what their partner would like, when in reality, there’s a good chance she’d be happy with nothing.

“Obviously, for us here at Just-Eat, it was great to see that couples prefer to spend the night in together with a nice meal and bottle of wine – in my opinion, it’s a much more romantic and intimate way to celebrate the day.”

Just-Eat Ireland is less than two years old, but already we have made some very important leaps in terms of building relationships with key bodies within our industry. We have a collaboration agreement with Coca-Cola HBC Ireland, as well as being members of the Quick Service Food Alliance and Irish Internet Association. Today we add to that list by announcing a working partnership with the Restaurants Association of Ireland.
We at Just-Eat Ireland take ordering food online very seriously, and we believe that by being an active part of both the internet and food service industries we will ensure we become a driving force in raising standards across the board. Consumers demand convenience, choice and excellent service. It’s our belief that mid-range restaurants who are suffering a downturn in sit-in trade should really start looking at offering their own delivery solutions and diversify. There has always been a reluctance to do this as many restaurants fear delivery will somehow devalue their brand or dilute the experience of eating their food. However, we believe it doesn’t have to be that way. We believe that by offering a specific delivery menu, focusing on food that will travel and giving the customer choice, will reap the rewards. It’s a fact that during an economic downturn consumers are spending less in restaurants and more at home. Restaurants need to recognise that, and cater to the demand.
Hopefully, through this relationship we can assist restaurants in getting delivery orders via the internet, whilst giving our users a greater choice. Here’s to an exciting future on Just-Eat.ie!

All so called ‘experts’ in social media will tell you that you need to jump on bandwagon and start writing blogs, create a Facebook fan page, and set yourself up a twitter account for your business. I don’t rate these so called ‘experts’ at all, the fact of the matter is that there is no such thing as a ‘social media expert’. Businesses overall main objective is to make money, cover overheads and make a profit, so how can social media actually help you make more money? The answer is it can’t and it won’t!

By all means jump on the social media bandwagon but don’t count on it as a revenue stream as you will be bitterly disappointed to discover that it will not yield revenue- which of course is your overall objective in business, isn’t it?  It is important not to spend too much time dreaming up strategies that simply are a waste of time.

There is no argument to suggest that social media isn’t  a great communication tool because it is. Why? Well you can relay real-time information that traditionally would take a few hours to disseminate to the people that matter ‘your customers’. Just-Eat.ie uses Twitter and Facebook as a communication tool and not as a revenue stream and in actual fact from time to time we give away free €20 voucher to spend on Just-Eat.ie, this is the way this channel should be used.

Written by: Emer McCormack – Online Marketing Manager @ Just-Eat.ie

A lot of feedback we get is customers misunderstanding the basics of how online ordering works. Here are some great tips on how to navigate through your order. Totally hassle free.

Tip 1: Placing an order online has never been easier thanks to Just-Eat.ie, simply log on, type your area into the search box on the homepage a list of restaurants and takeaways in your area will appear. From here you can browse menus and select your favourite cuisine type.

Tip 2: When placing an order be sure to check which menu you are ordering from. i.e. if a takeaway is not open for delivery at a particular time, it will default to the collection menu.

Tip 3: If you are ordering from a pizzeria and ordering a meal deal, make sure you type your toppings into the comments box on the next page and include any sauces and drinks preferences you may have for your order.

Tip 4: On the topic of the comments box, this is on the next page of your order(where you select your payment option) here you can leave dietary requirements and preferences you have, i.e. no onions, extra curry sauce, extra directions for the driver.

Tip 5:  You can pay for your order upon delivery or for your convenience you can prepay online through MasterCard or Visa. We are very excited at the moment because very shortly, we are launching Laser. This is a great opportunity for customers who would not get the option in store in the takeaways.

Tip 6: Once your order has been processed and the restaurant have accepted, you will be sent a confirmation email. If for any reason the restaurants are unable to deliver your food, we will send you an email and explanation.

Tip 7: After you’ve had your meal, you can log back on to Just-Eat and leave a review for the restaurant. We encourage customers to share their experience, positive or negative. Just be careful not to swear! These reviews will help you before ordering to decide if the restaurant is right for you.

Tip 8: You can save your credit card details bu clicking the link after you log in.  This makes return visits easier for you! You can also edit your card details here.

Tip 9: If ever you cannot find a takeaway on our website that you would like to order from, simply go to the about us tab and click the link for suggest a takeaway. Our dedicated sales team will do everything in their power t0 get them online for you.

Tip 10: You will gain points for every order you place to redeem for merchandise in our pointshop. It’s currently under construction but, keep an eye out for some exciting new merchandise coming soon.

Tip 11: We like to reward our customers for their loyalty, we regularly run fun competitions. Join us on Facebook and Twitter for regular updates on what you can win.

Tip 12: Should you have any issues regarding your order or if you need any help or info, click out Live Chat on the website. Here our friendly and helpful customer care team are on hand to assist you.

Thanks for using Just-Eat. We appreciate your feedback, positive or negative as we always strive to exceed our customers’ expectations of our service.

We at Just-Eat work very closely with our friends over at o2 and their new o2 treats service, giving their 2m+ customers a chance to avail of great offers and discounts nationwide.
As part of this relationship they have been going around the country and working with major local radio stations to promote their new service, and working with us to offer listeners a chance to win bumper vouchers to spend on Just-Eat.ie.
Last week, we were lucky enough to be featured on the flagship breakfast radio show, promoting our service where we now have almost 35 Limerick takeaways online.
Download the MP3 file here.