Emer McCormack Just-Eat.ie Online Marketing Manager talks about marketing on the interweb.
Hello I am Emer McCormack and I joined Just-Eat.ie in January 2010 and I love Just-Eat.ie purely because I am a online geek but mainly because it is a forward thinking, progressive company. Just-Eat is only two years in Ireland and its already Ireland’s No.1 Food Ordering Website! I think that is very impressive.
My role as Online Marketing Manager can range from designing websites, Search Engine Optimisation (SEO), Search Engine Marketing, PPC, Managing Social Media Channels and Reputation Management, Affiliate Marketing etc and that is just online. I also apply my expertise in other areas in offline marketing such as radio advertising, print media and PR etc.
Online marketing means you have to have your finger on the pulse of all online activity at all times especially if your ‘brand’ is being talked about. This includes monitoring Google alerts, responding to tweets and Facebook messages. It doesn’t matter what day of the week communication comes in or at what time of day or night, you have to manage it effectively. That’s why everywhere I go I have my Blackberry and iPhone with me and my laptop is never far away.
The reason why I decided to write this entry was mainly because I often get asked “what is it that a Online Marketing Manager does?” I hope I have answered it now. The truth is I don’t work alone, we work as a team in Just-Eat.ie and this is fundamental to its overall success to date.
So, that’s me. I love to meet new people so please don’t be shy and say hello.
I often get asked by people ‘what is affiliate marketing’? I decided to write this blog post to explain it in layman terms. Affiliate Marketing is an Internet-based marketing practice in which a business rewards affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. In other words website owner pay someone (an affiliate) to get them traffic to their site in the hope that it will convert into a sale. Affiliate marketing is somewhat different to ‘Cost Per Mille’ (CPM)’ as it is not based on impressions, it is based on a CPA – (Cost Per Acquisition) model. Therefore if you have an affiliate signed up to your affiliate programme and they are not delivering revenue to you as a merchant do not have to pay them anything.
Is it easy to make money as an affiliate? Yes, sometimes – depending on how astute the affiliate is with online marketing. In order for me to fully understand affiliate marketing I signed up to TradeDoubler.ie Affiliate Marketing and created a account and started affiliate marketing, at first I thought ‘I am going to get rich fast doing this’ which sadly I didn’t but I am making money now after a good few months. Affiliate marketing requires time, patience and most of all tweaking to make it work. As an affiliate you have to choose the programme that will work in tandem with your website.
Do people make money? Yes they do, affiliates can make more than a monthly salary by engaging in affiliate marketing but you have to remain committed to making it work!
So, want to give affiliate marketing a try? Why not join up to Just-Eat.ie affiliate programme via TradeDoubler today. If you have any questions please ask.
I have included a YouTube clip in relation to affiliate marketing for you to view.
My role as Online Marketing Manager can range from designing websites, Search Engine Optimisation (SEO), Search Engine Marketing, PPC, Managing Social Media Channels and Reputation Management, Affiliate Marketing etc and that is just online. I also apply my expertise in other areas in offline marketing such as radio advertising, print media and PR etc.
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