I often get asked by people ‘what is affiliate marketing’? I decided to write this blog post to explain it in layman terms.  Affiliate Marketing is an Internet-based marketing practice in which a business rewards affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. In other words website owner pay someone (an affiliate) to get them traffic to their site in the hope that it will convert into a sale. Affiliate marketing  is somewhat different to ‘Cost Per Mille’ (CPM)’ as it is not based on impressions, it is based on a CPA – (Cost Per Acquisition) model. Therefore if you have an affiliate signed up to your affiliate programme and they are not delivering revenue to you as a merchant do not have to pay them anything.

Is it easy to make money as an affiliate? Yes, sometimes – depending on how astute the affiliate is with online marketing. In order for me to fully understand affiliate marketing I signed up to TradeDoubler.ie Affiliate Marketing and created a account and started affiliate marketing, at first I thought ‘I am going to get rich fast doing this’ which sadly I didn’t but I am making money now after a good few months. Affiliate marketing requires time, patience and most of all tweaking to make it work.  As an affiliate you have to choose the programme that will work in tandem with your website.

Do people make money? Yes they do, affiliates can make more than a monthly salary by engaging in affiliate marketing but you have to remain committed to making it work!

So, want to give affiliate marketing a try? Why not join up to Just-Eat.ie affiliate programme via TradeDoubler today. If you have any questions please ask.

I have included a YouTube clip in relation to affiliate marketing for you to view.

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All so called ‘experts’ in social media will tell you that you need to jump on bandwagon and start writing blogs, create a Facebook fan page, and set yourself up a twitter account for your business. I don’t rate these so called ‘experts’ at all, the fact of the matter is that there is no such thing as a ‘social media expert’. Businesses overall main objective is to make money, cover overheads and make a profit, so how can social media actually help you make more money? The answer is it can’t and it won’t!

By all means jump on the social media bandwagon but don’t count on it as a revenue stream as you will be bitterly disappointed to discover that it will not yield revenue- which of course is your overall objective in business, isn’t it?  It is important not to spend too much time dreaming up strategies that simply are a waste of time.

There is no argument to suggest that social media isn’t  a great communication tool because it is. Why? Well you can relay real-time information that traditionally would take a few hours to disseminate to the people that matter ‘your customers’. Just-Eat.ie uses Twitter and Facebook as a communication tool and not as a revenue stream and in actual fact from time to time we give away free €20 voucher to spend on Just-Eat.ie, this is the way this channel should be used.

Written by: Emer McCormack – Online Marketing Manager @ Just-Eat.ie

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